Scent is the most powerful of the five senses. How can companies use scent to attract customers? How can it be used as a marketing tool?
October 19, 2007
Scent
American Graphic Design
design – the implementation of the signature, the marking, the descriptive curve, has always been that thing which crosses borders — for the sharing of one thing makes its way to another — it’s found here, signed, and extended there…and with that, it’s a wonder full expression of an idea, a marking that crosses borders thousands of years ago, as it passes them now. Ex+change…now!
October 18, 2007
Tim Girvin + Claudia Cividino / Luxury and the Huffington Post
The point, to the discussion, our talk, our sharing — is really simple. Is luxury, really, luxury? Or merely smoke? Where’s the legacy, the story, the craft, the making, the beauty, the powered intensity of focus??
October 15, 2007
Sex and retail
I’ve been studying sex.
And retail.
Since I was a teenager. Not necessarily in that order. Nor presumably together. But I’ve been studying them.
Human Branding: Exploring emotional content in brand storytelling development
Seeds of Compassion | The Kirlin Foundation
It’s interesting to note, sometimes, how entrepreneurs look at the premise of their enterprise as being, fundamentally, operational and transactional. There are literally thousands of businesses that operate otherwise, but I find that — in the line of query, exploring brand promise, leader’s visioning, traits that are admired, that sometimes the executive ring is C ring – is focused on and circling around profit, driving down costs and working on growth — as, in many instances, investors expect. “Your company’s gotta grow, because that’s how I’m making my money back”. And of course people are concerned about that. And surely I’m concerned about that, but less so as I get older. And I am older. I’m approaching 55 (next year). What might be the point — to this strategic and tactical configuration? “What we want to do is position the company so we can sell it, IPO is our focus; that’s where we are going.”
October 14, 2007
Luxury Branding and Patterning
Perhaps you know the classic rendition of “A Pattern Language”? The premise of this fine theoretical explication by Christopher Alexander is that there are a series of movements, patterns, that relate to how space, volume and presence can be reflected in human experience. How to design space and the patterning with which people interact in built and programmed environment.
October 13, 2007
Understanding international presentations
| Examples of what your international meetings involve:
Global encounters that I’ve been involved in usually relate to complex presentations involving design — and different kinds of design: identity, packaging, brand strategy, retail design and environmental graphics. For years, I’ve worked in Japan, Korea, China, Indonesia — and presented design programs that are specific to those markets. We’re not taking American design, per se, and applying it there; instead, we are taking our expertise and applying it distinctly to their cultural expectations. That means that we are specifically creating solutions that are culturally defined — and relevant — to that market. Designing for those people. What that means is that you have to know that culture, know the rules, the spirit of the people, their story — and how to interpret that.
October 12, 2007
Luly Yang
Over time, if you can imagine it, I’ve known women that pursued the Nellie Cashman award kind of like a sweepstakes, sort of like a takeover strategy. “How can I acquire that?”. Really, not kidding.
to applaud Al Gore, Nobel Peace Laureate
“Thank you, bless you — Al Gore; what greater giving, what better gift to the planet, than your new dawning of insights, intelligence and calm authority in advising the world — finally — to what future there might be…and what future we might create anew?”
October 4, 2007
Notes to a student
I believe that the story is the way that people connect with eachother. I tell you a story about me, you learn something — there’s a possible magnetic link between us; we’ve made some opening range of a connection. And from there…what, where might it go? I’m thinking that, at the very least, the connection that I have with you, the nexus that we have together, is something that can be built upon. And likely it shall. For I might tell a story about your inquiry, and you might tell a story about my response — and so it goes, rippling outwardly.
