Buzzing, twittering, twitching: Exploring community development in online new media launches.
Buzzing, twittering, twitching | New media community
Exploring identity: Stop-Loss | Kimberly Peirce
Girvin worked on the identity design for a new Peirce | Paramount Studios + MTV film.
Koolhaas | Generic architecture and the spirit of place

Rem Koolhaas
Finding the heart and soul of Starbucks
Modernism | Decoration and patterning in placemaking
Frida Giannini | Gucci NYC | Strategic retail designer?
Yves Saint Laurent | St. Sulpice, Paris
I was favored with the opportunity to partner with the leadership of Yves Saint Laurent | North America in the development of a brand retail strategy for their flagship store, to be rolled out nationally. How done? We used Girvin’s proprietary BrandQuest® methodology to explore the heart and spirit of the YSL legacy. That spiritual string is founded on the premise, and the promise of — a relationship to the genius of Monsieur Yves Saint Laurent. But what, then, of Tom Ford? And then, the character of Stefano Pilati.
Scent, Memory, Package | The Perfumed Equation
Everything smells.
Every thing — scents.
There are layers to scent in experience. It’s all about what you remember, what you hold — what scene, seen? What there was, in experience, that lent you to some level of exposure. That recalls — that calls, you back home to that moment in experience.




