March 30, 2008

Buzzing, twittering, twitching | New media community

Buzzing, twittering, twitching: Exploring community development in online new media launches.

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March 27, 2008

Exploring identity: Stop-Loss | Kimberly Peirce

Girvin worked on the identity design for a new Peirce | Paramount Studios + MTV film.

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March 23, 2008

Koolhaas | Generic architecture and the spirit of place

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Rem Koolhaas

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March 22, 2008

Finding the heart and soul of Starbucks

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Store one: Pike Place Market:

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March 21, 2008

Modernism | Decoration and patterning in placemaking

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March 20, 2008

Frida Giannini | Gucci NYC | Strategic retail designer?

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Gucci before, above — and now, Gucci anew:

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March 18, 2008

Yves Saint Laurent | St. Sulpice, Paris

I was favored with the opportunity to partner with the leadership of Yves Saint Laurent | North America in the development of a brand retail strategy for their flagship store, to be rolled out nationally. How done? We used Girvin’s proprietary BrandQuest® methodology to explore the heart and spirit of the YSL legacy. That spiritual string is founded on the premise, and the promise of — a relationship to the genius of Monsieur Yves Saint Laurent. But what, then, of Tom Ford? And then, the character of Stefano Pilati.

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March 15, 2008

Scent, Memory, Package | The Perfumed Equation

Everything smells.
Every thing — scents.

There are layers to scent in experience. It’s all about what you remember, what you hold — what scene, seen? What there was, in experience, that lent you to some level of exposure. That recalls — that calls, you back home to that moment in experience.

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March 13, 2008

Wired Magazine | Part 3: Chris Anderson | Free!

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March 8, 2008

The OED: “brandish” — Brand as fire

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The OED: “brandish” — Brand as fire. Notes on the Place of being.

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