March 1, 2013

Small living, the footprint of restrained living

Small living, the Footprint of Micro places
Small living, the footprint of restrained living
The delicacy of small, thoughtfully crafted, green-built and well-organized places to live in.

Working with a housing development team in Seattle, Girvin’s ideator® naming team built a naming strategy to support the brand organization of a grouping of small places to live in. Walkable neighborhoods, furnished units, no — or limited use of — cars. It’s an emerging concept in the US — and well known in Europe, in other forms of housing and collective living environments. But that legacy, as well, might be found in Asia — it’s a different story, one born of utility, severely limited space, in place-making and the nature of generational support — family, literally, stays together.

The team is kicking off its opening efforts in a defined program launch.

For Girvin’s study of trend, this concept of micro living is the beginning of a wave, and the Seattle building team is on the leading edge of formulating a complex operational offering that will be hard to simply emulate — hence, the ownership of the brand, rolling forward.

Girvin quested with the Kauri team to support the empowerment and coalition of the offering.
The Footprint steps forward — a launch noted here.

TIM | Bend, Oregon
…..

G I R V I N | N E W WOWNESS
INNOVATION WORKSHOPS
CREATING STRATEGIES, PRODUCTS,
IDEAS FOR CHANGE.

http://bit.ly/vfzyEU

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>