My Experience With Yakuza:
the story of Miss Ko,
Brand story in
[Imagery, below, from Ko]
Brand, patterning, statement, interiors –
the graphical interplay of message, story and imagery.
One trip to Japan, I was in Kyoto, and late night, I got the information from a hotel about a men’s ofuro, a bathhouse — took a cab there; and the driver got lost, we kept driving out and out, farther and farther away from town center –
out into what appeared to be a kind of darkened, industrial area.
Finally, the driver opened the door, in the manner of the driver-controlled doors of Japanese taxis.
He pointed to a non-descript industrial building -
And “there, please,”
The entry area was full of shoes — left by guests.
This was relatively early in my efforts in Japan — I was still touring, meeting with possible clients, showing my work, and practicing my early Japanese presentations.
The owners, or gatekeepers of the communal ofuro, seemed shocked that I was there, coming down the entry hallway, I could see them talking to each other;
being gaijin, this was familiar,
I thought, “this is a family ofuro!”
Now that would be terrifying.
A tall white American.
Now, as I went in, I realized the reason for their surprise. Walking into the bathhouse, the locker area, I realized that I’d entered a Yakuza bathhouse – a male, gangster gathering place.
I was astonished by the beauty and brilliant colour of the tattoos — the place was ablaze with
striking designs, a kind of monstrous beauty, misted with steam.
YA KU ZA
All, the trademark of
These yakuza men, in the bath house were friendly [except for one old guy, who didn't like me much], we spoke Japanese together — and they said,
“you look like you are the son of Shane.”
Shane, an immensely popular American Western,
shot in 1953, [the year I was born.]
The “son” of Shane, would be the young boy,
attracted to the guns of the “gunslinger.”
To that, a note from friends
offered the striking new design of GBH, London,
and a collaboration with Philippe Starck.
Working in Paris, I’d traveled around to his shows, met his wife/partner, studied Starck-designed restaurants, and, in Tokyo — his buildings, stories, places.
While I failed to sync with Philippe & co., in Paris, it was
at TED and later in NYC, that I reconnected.
The man has an astonishingly vivid imagination
and he carries on a kind of mythically broad design practice.
There’s not much
that he hasn’t touched,
as a designer.
Brand voice states:
“Located in the heart of paris, miss kō is not just a restaurant;
it’s a crazy place where street food, cocktails, art, and music meet to create
a unique culinary experience. inside miss kō it’s the future; a place where cultures collide,
fantasy rules and nothing is what it seems.
it’s like blade runner – only happy.”
Tim | Girvin Decatur Island Studios
The Strategy of Holism | Restaurant Experience Design
TouchPoints, Storytelling and Guest Engagement
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