July 27, 2012

Frank’s RedHot Vodka Cocktail

T H E   S T O R Y   O F
C H R I S   P F E I F E R –
A   M A N   A N D   A   D R E A M

Frank's RedHot Vodka Cocktail
AND  FRANK’S  REDHOT!

What if you had a dream –
the perfect new beverage composite –
a packaged innovation?

How would you make it so?

Happily coalescing an amazing tomato-based “caesar” drink [as they're known in Canada] boosted with the right splash of vodka — and your applied visioning [and plenty of hard work] –
could it be made true?

Would it be a story that customers would hold to heart?

Real, please, these days — consumers are asking for truth.

Package it up — and share with the world — a new story to tell, an innovation told.
And now sold — starting tomorrow — the liquor control board shops of British Columbia [and soon, across Canada -- which is a big land; then planned, sequenced stateside marketing offerings.]

That’s the story of spirit and alcoholic beverage brand and merchandising expert and veteran — one man, a vision — Chris Pfeifer, Vancouver, British Columbia — his dream and the fulfillment of that dream — a vision made reality. Along with consumer insights specialist Lana Porter, the Foundry Brands team partner and expert global researcher, who orchestrated and analyzed the consumer studies to confirm the foundations of our aligned cause – the results?
Brand love!

Flavor, story, packaging — it’s the real deal.

P L E A S E    B E    I N    V A N C O U V E R    T O M O R R O W

Girvin partnered as board members, investors and brand strategists and designers in building consumer-winning solutions in supporting this brand innovation — linking to the core brand flavor of the heritage brand: “Frank’s Red Hot” and igniting the cocktail with the right burst of vodka.

Please join us, for a launch flavor sipping — right here, Vancouver, British Columbia — tomorrow.
Here are the details!

http://www.legacyliquorstore.com/Events/Current-Events

Enjoy — the first product innovation off the line: Foundry Brands!

Frank's RedHot Vodka Cocktail
Frank's RedHot Vodka Cocktail
Please join us.
Chris Pfeifer & his Foundry Brands Team
Tim Girvin,
&
Lana Porter
––––––––––––––––––––––––
Tim
…..
G I R V I N | RETAIL
DESIGNING THE STRATEGY OF SELLING :
ENVIRONMENTS, EXPERIENCES = PLACES

http://bit.ly/rRfwAA

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3 Responses to Frank’s RedHot Vodka Cocktail

  1. Trudy says:

    I saw your product in a cold beer and wine store today and I LOVE ceasars but unfortunely I am allergic to shell fish leading to clamato juice. I did read your ingredients and did not see clam broth listed. Can you verify that there is no clamato or clam broth?
    Thank you :)

  2. Kris says:

    It’s not a Caesar, it is a Bloody Mary. Caesars are not carbonated. I found this product almost undrinkable. I only drank them cause I payed for them. The motts Caesars are nowhere to be found for last 2 months. Just my opinion. I don’t recommend unless you prefer the Bloody Mary style.

  3. diane theoret says:

    Soo proud of you,my long lost colleague.
    I am sure you have many new products to be released.Continue your great inovations.

    Salut
    Cheers

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