The Waves of Brand Story from the Light
When I walk into a place, I think about what I feel.
When I watch a person — in my room, my immediate space, I watch them wholly.
When I look at, read a story, I try to sense it, that telling, before I do anything else.
I listen big, and open — I try to hear the sounds, the inflections, around the sound.
I try not to evaluate it, but flow into it to sensually “see” what I can feel in that telling.
These days, it’s all about that sensate holism.
And, in the end, it all comes back to that idea of feeling.
It’s not the facts that matter in the end, it’s the feeling of it.
I don’t know that people really think and act on facts alone — it’s good “facts” with concomitant feelings and emotionality to support the follow-through to decision-making. People think with their instinctive reaction to what feels right — not, solely, the grounding of numbers and facts, alone. Surely, there are divisions in humanity of thinkers and feelers — but intuition and holistic “feelingness” can hold sway over even the most linear of analysts.
