Search Results for: brandquest®
March 22, 2013
Brand, story, object and ritual. The art of the axe, chopping wood, arranging wood, starting fires, it holds a string of stories for many. Being in Portland, a proverbial city of the Axe, has built a culture around the axe. … Continue reading
Posted in Brands, Concepts, Storytelling
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March 20, 2013
Strokes of Goodness, The Freedom Signature
The Marking of Meaning, Goodness and Brand Storytelling. We think about the idea of design as a kind of signature — with mind, motion, memory and meaning. What is design — but the sign, illustrated. And of course, to signing … Continue reading
Posted in Brands, Concepts, Cool People, Storytelling
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January 18, 2013
Designing the Brand: Yogurt Culture Company, Exploring the Process of Restaurant Brand Ideation Girvin has a deep history in the restaurant trade, particularly in building new brands. The legacy of 30 plus years has led to insights working both sides … Continue reading
Posted in Brands, General, Interior Design, Places, Retail
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January 11, 2013
REAL SERIOUS — AND WHAT ARE YOU GOING TO DO ABOUT IT? Someone said, “this is real serious” and I contemplated that, the meaning. Looking at words, I wonder, what does that really mean? Seriously. What it comes back to, … Continue reading
Posted in Concepts
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December 10, 2012
The flood of ideas, PNNL’s Resilient Tunnel Plug
Branding innovation labs and their creations Over the course of the last several years, Girvin’s teams have been working in Richland, Washington with PNNL on evolving messaging and positioning strategies for one of the largest research and innovation implementation labs … Continue reading
Posted in Brands, Concepts
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September 21, 2012
The heart and soul of Crows, People, Cityscape and Poetry: Tokyo Waka | A film KRISTINE SAMUELSON + JOHN HAPTAS image from Waka The Kaw-Call of the Crow | Tokyo. Who couldn’t forget this call?
Posted in Artists, Cool People, Motion Pictures
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March 15, 2012
Sometimes the best path Is the slow and watchful. Sometimes in the planning of strategy, for your life, brands and other enterprises, striking out the mapping of the path — moving forward: slow down and study the surroundings as you … Continue reading
Posted in Concepts, Marketing 2.0, Retail, Trends
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December 27, 2011
Daphne Guinness | Brand Dominatrix
Those that own the brands, own the story to hold the brand — and in offering that, carry forward their own story. Setting style, imagination, art and the making of scene, scent sent. “She is one of the – if … Continue reading
Posted in Artists, Brands, Concepts, Cool People, Human brands
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October 28, 2011
FINDING THE HOT LINE, TO STORY AND SOUL I was walking the street, and came upon the asphalt and tar, street laying truck — with a sign that said: “POTHOLE HOTLINE.” If you find a pothole — call them, and … Continue reading
Posted in Concepts, Interior Design, Places
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October 17, 2011
NASA the second of two observations | brand, metaphor, retail Designing a strategy of creative intelligence: the unconscious design, design thinking and the mystery of myth
Posted in Brands, Concepts, Incubation, Retail
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