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Search Results for: love brands
February 14, 2012
love: brand me — my story to be shared, my telling to be told, my ideas to be held
…8220;song of praise”). Meaning “a beloved person” is from c.1225. Play for love — for the game? Love, lost: love, no love lost — for nothing: the sense “no score” (in tennis, etc.) is 1742, from the notion of “playing for love,” i.e. “for nothing” (1678).Love-letter is attested from c.1240; love-song from c.1310. To be in love with (someone) is from 1508. Love life “one’… Continue reading
June 30, 2010
Brunello Cucinelli | True Brands: Beautiful Authenticity | Truth in the telling (3rd in a series)
…lead to, for, and by the person that is out front, leading the brand story. They are the story. There are some story strings here to examine: True Brands | Luxury True Brands | Beautiful Authenticity | Truth in the telling | 1 (Harrods, Kiehl’s, Ferrari) True Brands | 2 (The North Face, Levi Strauss, Filson, Red Wing Boots, Worx, Irish Setter, Carhartt, Pendleton, Woolrich) True Brands | Burberry True Brands | Storytelling Brands True Bra… Continue reading
Posted in Brands, Cool People, Human brands
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January 1, 2010
Brand love | love brand: an emerging strategy?
Is it really about love, or it is about the affection effect? Branding and marketing strategies with love as the focus. Some thoughts: It’s been proffered that there’s an emerging phrasing of love in advertising and marketing promotion. I don’t think it’s new, actually. We’ve been writing about it for longer than that — to the reference, perhaps — a year or more. Brand psyche Cupcakes Michelle Obama… Continue reading
Posted in Brands, Marketing 2.0, Storytelling, Trends
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July 6, 2009
Brand adaption: US Brands | Japanese DNA
…d, that found renewal in Japan, and slid back to the states as well. Still, “Take Ivy” is an apex point to the sliding metrics of the prep fulcrum. These images, all from the mid sixties, come from ACL’s(*) 1965 edition of “Take Ivy” — scanned, found, and stripped in here: The interesting character, to development and fresh vitalization of the prep design vocabulary is that it’s not an American igni… Continue reading
Posted in Concepts
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March 3, 2011
LEGENDARY CULTURES AND BRANDING: LEGACY BRANDS WITH SOUL
…er latest shout-out to her forebears is one we’re also digging: a new boot made in collaboration with Alden, who’ve been cobbling in Middleborough, Massachussetts since gramps’ own day. (And before: The company was founded in 1884.)] Or the roots of childhood. [“Someone asked me, where’d you get this idea?” says Miller. “It’s not much of an idea, it’s just how I grew up.” That was in rural Washington State, about an hour outside of Seattle, where… Continue reading
July 12, 2010
Manly Men Brands | Authentic design for guys | Andy Spade, Peter Buchanan Smith, and other real men
…ng worked, but we had enough time and patience to tinker and get it right. Usually you’re designing for yourself or people you know. We didn’t want to make a $1500 bag, leave that to Italians who have that mastered and have 100 years of craftsmanship behind them. It took longer than I thought to get accepted—but ultimately it started to speed up. DC: Kate Spade became successful so quickly—the two brands seemed to be conceived differently. AS:… Continue reading
Posted in Brands, Concepts, Cool People, Human brands, Marketing 2.0, Retail
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December 29, 2010
Love, story, brand and the cartography of strategy — drawing it out.
…“make a line or figure” (by “drawing” a pencil across paper) is c.1200. Meaning “pull out a weapon” is c.1200. To draw a criminal (drag him from a horse to place of execution) is from early 14c. To draw a blank “come up with nothing” (1825) is an allusion to a lottery. As a noun, from 1660s. Colloquial sense of “anything that can draw a crowd” is from 1881 (the verb in this sense is 1580… Continue reading
Posted in Brands, Concepts, Storytelling
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October 22, 2008
The Luxury of Authentic Brands
…enticity – and I ponder the meaning: what’s really being expressed? What are these people talking about? Deeper seeking, what does authenticity mean? The etymology of authenticity, springing back in time is, from 1340, “authoritative,” from Old French autentique (13c.), from Medieval Latin authenticus, from Greek authentikos “original, genuine, principal,” from authentes “one acting on one’s own au… Continue reading
Posted in Brands
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September 14, 2010
Tabasco | True Brands: Beautiful Authenticity | Truth in the telling series
…es within. That story is pretty interesting — and a compounds a continuous familial heritage. The notion of the McIlhenny family’s distinct positioning — “family-owned & operated” started in 1868, and according to the site, “founded in 1868 on Avery Island, Louisiana, and still family-owned and operated on that very site.” The foundation, according to family tradition, the “Original TABASCO®br… Continue reading
Posted in Brands, Storytelling
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February 1, 2009
True Brands | Finding authenticity in storytelling in luxury experience
…captivating. In exploring the concept of the true brand, it’s really about the true story — and telling it. It is about integral authority; and it is about the genuine. Authenticity, in luxury, finds its origin in 1340, “authoritative,” from Old French autentique (13c.), from Medieval Latin authenticus, from the Greek authentikos “original, genuine, principal,” from authentes “one acting on one’s ow… Continue reading
Posted in Brands, General, Luxury, Storytelling
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