Search Results for: scent%2C perfume%2C fragrance

March 15, 2008

Scent, Memory, Package | The Perfumed Equation

…it brings them to something of a community of all those that are bewitched by, are advocates and evangelists of fragrance. Powerful, beautiful. Wonderful. To her gatherings of the classical ranges of scent and sensuality — she, and the oenophiliacs, live here: A limited-edition, hand-painted vial of Petite Chérie perfume by Annick Goutal Erika Larsen / Redux for TIME Jeninne Lee-St.John http://www.time.com/time/magazine/article/0,9171… Continue reading

Posted in Concepts, Cool People, General, Scent, Trends | 1 Comment
May 19, 2008

08*08*08 | Incense, Perfume, Chinese Branding & the Olympics

…r to climb to a new self image and societal presentation. But why, then, is there a challenge in the framing of scent marketing to Chinese psychic transition, enthusiastically adopting yet another westernized branded beauty — and luxury — tradition? Perfume and the art of scent in China I met with NYTimes fragrance specialist — and writer — Chandler Burr (www.chandlerburr.com/) in Seattle as well as NYC, and we talked abou… Continue reading

Posted in Brands, Concepts, General, Luxury, Scent, Trends | 1 Comment
December 13, 2009

Scent and sentience: brand experience in place, scent in space

…of sandy, hot beach sort of note opening, with a follow-on series of rubber, cocoa and finally, metal layers of scent sequences…I can still scent it now.” And describe it too. People are ill-equipped to describe the specific character of the layering of fragrance. The mastery of the art of perfume is a formidable undertaking. There are literally hundreds of defined, essential scents — captured — and surely thousands more t… Continue reading

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January 10, 2010

Scent and the fragrance of place

…antly shift and waft in, and out, and back in again. Entering any place, aside from sight and touch, I reach to scent. What is the sorting of the flavors of fragrance? It’s interesting how the varying intermingling of geography, light, latitude, culture, income can all play into the exposures of how fragrance fits in the sensation of place. I recall, in German, the opening pages of Patrick Suskind’s “Perfume: The Story of a Mur… Continue reading

Posted in Concepts, Scent | 4 Comments
February 16, 2010

The fragrance of truth | exploring the emotionality of scent in brand and consciousness

…told tales that aligned — that resonated — with these concepts. The extension on that strategy was scent — that building the brand, in a series of campaign messages, would be about the mystery of the woman in the construct of fragrance — and building this into a grouping of newly defined products, fragrance based, distinctly campaigned in all markets to the degrees that could be budgeted for. Scent of a woman: be unforget… Continue reading

Posted in Concepts, Scent | 3 Comments
July 6, 2008

Brian Eno | Ambience, Sound & Scent

…ent | in sound — to be a curious balance in the mind of Eno, that is, as well, about his fascination with scent. His love there is seemingly heady with emotion: “And I love it: I love watching us all become dilettante perfume blenders, poking inquisitive fingers through a great library of ingredients and seeing which combinations make sense for us, gathering experience – the possibility of better guesses – without certai… Continue reading

Posted in Artists, Scent | 2 Comments
October 19, 2007

Scent

…or to the contrary, less than pleasant — and your psyche will link to this as a grouping of associations. Scent will be part of that as a psychic memory, infusing emotion… How should companies decide on which smell to use? Isn’t there a fine line between offending someone’s nose with a fragrance and pleasing it? Many companies test — and perhaps overly so — scents to consumers. The real key I might suggest is having a p… Continue reading

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April 5, 2008

Exploring the community of scent | Sniffapalooza

…, NYC. (And I just met Karen Adams this past Fall in NYC). We’ve been on the phone, non-stop, since! That scent launch was Timbuktu that we’d both attended, designed by the French fragrance consultant Bertrand Duchaufour, a “nose” for L’Artisan Parfumeur, the French perfume group headed by CEO Remi Clero (http://www.beautynewsnyc.com/). I met him there as well — just after L’Artisan Parfumeur was released… Continue reading

Posted in Artists, Brands, Concepts, Cool People, General, Luxury, Scent, Storytelling | 1 Comment
July 24, 2008

Robert Piguet | Designer, Scentmaker, Legend

…Venture and adventure ring round, clear and true in the evocation of his design history. And the making of his scents. Today, this enterprise, the remaining vestiges of his spirit, are evoked in the fumes of his, in some instances, redesigned collection of perfumes that can be found at Joseph Garces’ company — Fashion Fragrances & Cosmetics. More history, and a site link here — http://www.robertpiguetparfums.com/profile.php… Continue reading

Posted in General, Scent | 3 Comments
October 30, 2009

Tom Ford | Grey Vetiver

…rom his film work recently), which rings from the varying accouterments of fashion, there is his work in scent. Scent, of course, is one of the most challenging places of sensual brand experience that anyone could hope to broach. Tom is, too, a lover of scent — and part of that drive comes from an early alliance with Lauder — particularly Aerin Lauder’s support — of his development of a series of perfumes, pardon — f… Continue reading

Posted in Brands, Cool People, General, Scent | 1 Comment