Search Results for: scent%2C perfume%2C fragrance

January 10, 2010

Scent and the fragrance of place

…antly shift and waft in, and out, and back in again. Entering any place, aside from sight and touch, I reach to scent. What is the sorting of the flavors of fragrance? It’s interesting how the varying intermingling of geography, light, latitude, culture, income can all play into the exposures of how fragrance fits in the sensation of place. I recall, in German, the opening pages of Patrick Suskind’s “Perfume: The Story of a Murd… Continue reading

Posted in Concepts, Scent | 4 Comments
July 12, 2008

Lorenzo Villoresi | A History of Fragrance Creativity

…objects-of-art from Asia, tughra from Istanbul, carpets from North Africa, and related collections of portable scent leather valets. He subsequently dug deeper, exploring old books on distillation and ancient techniques of fragrance gathering. More family connections ensued in the connections with inventor Vittorio Orioli as well as the industrialist Ludovico Martelli (whose father was also an explore of perfume making), further helping him find… Continue reading

Posted in Scent | 1 Comment
March 13, 2014


…sounds that were heard, touches in a place that culled the heart and heat of a moment — and instances of scent: a forgotten alleyway, a long fragrance waft of forest, sea, heated sand. While in scent, you might be challenged to notate the structure of a scent experience: “what exactly was I smelling?” Never mind — it’s that you smelled is what is important. In the mid-late 2000s, I’d built a book of imagery an… Continue reading

Posted in Concepts, Interior Design, Places, Scent, Storytelling | Leave a comment
April 9, 2008

Starbucks | Store One & the Pike Place Roast brand strategy

…orations in this group — studying the concepts of synaesthesia and human brand experience. The mastery of scent is part of what is at the heart of the Starbucks challenge. Roger and I’ve been examining this idea — how does scent figure holistically in the memory of experience development? That can be for brands. That can be for people. That can be for fragrance designers. Product development. People that are simply connected to… Continue reading

Posted in Brands, Concepts, General, Interior Design, Places, Retail, Scent, Storytelling | Leave a comment
March 27, 2009

The new Starbucks store prototype: Heritage @ 1st & Pike | Seattle

…fé savants, while spinning the stories and visualizations of their brands, I’ve learned how to inhale the scent and taste of coffee. And finally, as a lover of fragranced wafts of pro fuma, the dark coffee scent note in the vocabulary of perfume, a deeper, woodier hint, like that of tobacco, oud wood, tonka bean, vetiver is another collection of sensuality that I find titillating. Coffee love and lore runs deep in my veins. And during that… Continue reading

Posted in Concepts, Interior Design, Retail | 3 Comments
December 30, 2009

Brandcoding® — Brand Patterning @ Starbucks

…place of beginnings. This idea was pitched in a earlier missive, along with the accompaniment of Tim Lauren, a scent trader with a fragrance and flavor firm based in Europe. We were talking sense, and scents, and truth. Truth in the construct of the authentic, the true soul of things. What’s the heart, what’s the truth? And in place-making, especially in retail, this is a profoundly difficult measure. Starbucks is trying. Given my co… Continue reading

Posted in Brands, Concepts, Interior Design, Storytelling | 3 Comments
February 19, 2015


…pattern, it’s a sensual patterning — the rattling of sound, the rhythm of touch, the moisture of taste, wafting scent, what is seen in scene. It’s a quieting down, a focus on the layering of the sensations of experience. Walk quiet, watch, learn and listen. How the floor sounds, the movement of the Sun, the sound of the street outside, breeze, trees, possible vistas. The point is, to do that work, you have to be here. Think about sensation as a s… Continue reading

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March 29, 2010

The Art of the Trench Coat: Burberry Brand Strategy

…e. In just a few years it has lost its hopelessly old-fashioned status and become a modern luxury brand selling perfume, shoes and bikinis alongside its traditional coats and bags. And in July Burberry will make its debut on the London stock market.” The history of the brand reaches to a martial legacy — therein, the art of the trench. What does that mean, the trench as a foundation? Mud, dirt, protections, escarpments of defense? Act… Continue reading

Posted in Brands, Concepts, Luxury, Marketing 2.0, Retail | 5 Comments
May 13, 2014

The ring of being | Designing sensation

…y and perception of experience, I think about it in these holistic energy field terms — the touching, the scenting, the tasting, the hearing, the seeing, and the balance of them — as well as the intuition that either drives their relevance in context or the fact they there are ignored and not paid attention to. While the notion of samurai-ringed martial strategy in fight-ready awareness, or the principled ki | ch’i knowledge of… Continue reading

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October 19, 2010

Louis Vuitton | Truth in the Telling

…tched into couture clothes, have become logos adorning everything from baseball hats to supersized gold chains. Perfumes, once dreamed up by designers with an idea about a particular scent, are now concocted from briefs written by marketing executives brandishing polls and surveys and sales figures.” [Thomas, Dana. Deluxe: How Luxury Lost Its Luster] The quote from Tom Ford, in a talk that he gave in Moscow, for the International Herald Tribune’s… Continue reading

Posted in Brands, Human brands, Luxury, Retail, Storytelling | 3 Comments