Search Results for: scent%2C perfume%2C fragrance

April 17, 2014


THE LAYERING OF EXPERIENTIAL DESIGN PRINCIPLES OF THE TRANS-SENSATIONAL EXPERIENCE: LAYERING STORY, TASTE, TOUCH, SCENT AND THE HEARING OF THE WHOLE BEING. WORKING in Oregon, I met with a taste innovation strategist — a woman who, along with my team, as well as a client team, in exploring the modeling for how the taste of a product, particularly in the layered sensuality of a spice notation, could be designed. I use the wording “no… Continue reading

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March 13, 2014


…he notations of a journey, you’ll recall the sights you beheld, but too – tastes that were savored; sounds that were heard, touches in a place that culled the heart and heat of a moment – and instances of scent: a forgotten alleyway, a long fragrance waft of forest, sea, heated sand. While in scent, you might be challenged to notate the structure of a scent experience: “what exactly was I smelling?” Never mind … Continue reading

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March 6, 2014

Spice, Perfume, Taste, Scent and Strategic Design

can act on the instincts of defining how experiencers sense holism – designing: an experiential designer, will know the layers of sensation. How? Practice in play. How about this synaesthetic triad? Mix it up – scent, spice, music, design. One, perfume; two, flavor. Three, music. When I was in Parma, I met this woman, a nose, fragrance designer Laura Tonnato – I was traveling with a group – exploring Italian perfume des… Continue reading

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February 25, 2014

Could you feel me?

…. I could react to a place by studying the calculated candle power, the math of lumens in a lit space, or measuring acoustics, or touch the materiality of texture and study the nature of epidermal reaction – sense heat, scent fragrance, examine taste, or bask in the wholeness of sight – gathering in the whirlpools of impression, measuring the character of messages and visuals. All that could be done — but in the end, it will be… Continue reading

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February 20, 2014

When I Come In, What Happens to Me?

…er: – street, and the story found there; – entry, and story told at the shop windows; – doorway, and what happens there? Entering this place, an experiencer crosses the threshold — what happens? Light, scent, color, texture. Entry placement, spectacle, windows, pathways — who is there, and how do they make their way through — and to where, they are going? Walking, surveilling any environment, we watch, quiet &#… Continue reading

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February 11, 2014


…e — in exploring a brand, a relationship of a customer, you need to step-in, further and further. Ask to get closer: Like, for example – in their house – what about lighting, color, materials, sound, music, scent, their art, their photographs, they’re displaying their visible storytelling – how people display their lives. How too: their Office? Bedroom? Kitchen? Bathroom? All places, well-studied, shall be for stor… Continue reading

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February 4, 2014


ive to build her offerings, her story, and, and in her environments in which those experiences are told. I’ve commented on her perfumes in the past — a string of observations on the extremely unusual nature of her scent structures. They’re simple, but complicated. Incenses that tell stories about places — yet still, there is no story that can be found. Perfumes of trees, that just are; without explanation or positioning. A… Continue reading

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January 23, 2014

The Perfume that is You

You smell. Where you go, where you’ve been, what you remember is what holds you. You have a scent, whether you’re wearing a perfume or not. And you’ve smelled things, places you’ve been, things you’ve remembered. What were they? The point might be, in the boost to the you-ness of you, how might you elevate that? Think of places you’ve been, points of exploration — a deep and dark forest, hiking up a mea… Continue reading

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January 16, 2014


THE PERFUME THAT FOLLOWS YOU. As you’re walking the street, a hallway, a waft of scent flows by. Multiple “perfumes of place” drift — if you’re open, you’re scenting them. As well, you’re scenting — the fragrance of you, the trailing scent of you — it drifts behind you, subtle or strengthened. Such is the notion of sillage [a French word] – the wake of scent. And, as shown below, a wil… Continue reading

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January 1, 2014


MEDITATIONS ON BEING. AND HAPPINESS. In the range of travel, I’ve seen some of the most remarkably dismal, difficult and challenging “survival-focused” environments. And the people in them. Still, smiles emerge. Yes, these New Dehli school girls below likely have plenty going for them, still — on that day, approaching 100ยบ, the street was alive in squalor, the scent of sewage flowed like a miasma, electrical lines were a… Continue reading

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