Search Results for: type / font design

December 26, 2008

Valkyrie | Tom Cruise | Design

…er — was, in fact, a “Jew’s writing”, or ” Juden-lettern”. Schwabacher, the designer from centuries earlier, was a member of the Jewish community. So, all along, the national font represented the height of the contrary, to the core of the then prevalent power and profound racist character of the Nationalsozialistische Deutsche Arbeiterpartei, was driven, illustrated, by a Jewish type designer. A curious puzzlem… Continue reading →

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January 15, 2010

Identity design, film and Sherlock Holmes

…ved serif wedges of Clarendon, are set in the proposition of an earlier time — mid 19th century, a common font for print titling and poster applications from the Victorian era, in fact, decades before the meerschaum pipe wafted smoke in the meditation of Holmes’ borderline madness. Given the wild ornate character of much of victorian type design, Clarendon is a clean and simply expressed font; it’s honest and straightforward, wi… Continue reading →

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November 7, 2009

Brand Development: Symbolic Design, Metaphors and Cumularity

…t of it in relation to the work. What do you believe? That learning, in Europe mostly, lead me to the idea that design is about linking the cult|cultural with content — and finally visualization. That the work in front — the research, the strategy, the relevance — is the most important. From there, the sequence emerges. From a love of the place — made — and carefully designed, to letterpress-printed, custom type pres… Continue reading →

Posted in Brands, Concepts, General, Storytelling | 11 Comments
May 11, 2009

Cinematic production design and brand identity

Examining the concept of set design, visuals and production reflected in experience and branding: It took me a long time to determine whether this structure for the film Quantum of Solace was real, or a production design concept for the movie. As it was, the building exists, it’s the Residencia, or housing for scientists for the European Space Organization, scoping the stars from massive telescopes on the hillock you can see in the distan… Continue reading →

Posted in Brands, Concepts, Marketing 2.0, Motion Pictures, Storytelling | 1 Comment
September 22, 2008

BMW & Oracle | Design+Vision+Grace+Action

The BMW | Oracle Trimaran for the America’s Cup I’ve been a fan of BMW design for a long time. But I had a recent encounter that was breathtaking. I’ll get to that. The car of my beginnings was a 1972 2002. And what I savored about that car was working on it. I’ve never really worked on cars before, aside from my earlier vehicle — an old Dodge pickup called Ruby. But what I was taken by was the character of the engi… Continue reading →

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February 2, 2010

Modernist Type Design | Signing, Messaging and Way Finding

The right type — communicating simple, elegant pathways in environmental graphic design. I was standing in the subway, NY Transit Authority (MTA) — the proverbial NYC subway system and thinking about the complexity of the way-finding system there. Frankly, it doesn’t always work. More than once (probably more than a dozen times, actually) I’ve headed down one corridor, and ended uptown express when really I was looking f… Continue reading →

Posted in Concepts, General, Places | 2 Comments
June 10, 2008

Design, Nature & Inspiration | The Form Language of Arthropoda

Exploring nature, industrial design, architecture and planning — patterns of designed intelligence. Arthropods are animals that belong to the Phylum Arthropoda that include the insects, the arachnids and the crustaceans. When I was young, and to this day, I’ve been captivated by insects. And arachnids. Some persons are terrified of these — I dig in. When my children were growing up, there were plenty of explorations of all kind… Continue reading →

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January 24, 2010

The World of Tomorrow: Brand Design and Motion Picture Identity

…nted the beginnings of a connection to Hugh Ferriss. That legacy lead me to an entire string of explorations of type, design and the heritage of that time period. The timing — from the beginnings of the 20th century, was aligned with other figures in the realm of design and visualization. Raymond Loewy the man who many called the designer of America — theatrical, industrial and production designer Norman Bel Geddes it was the combinat… Continue reading →

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July 23, 2008

Customized Font Design | Brand Identity Perfected

…raphy by hand, for perfectly tailored applications — a Girvin legacy. For decades, Girvin has been making typefaces by hand, completely customized to our client project applications. It’s a story that is surely understood internally within our organization and team designers, but is less understood on the outside. Why? Because of the computer. Most design groups tend to use a typographic vocabulary that is based on the 8,000 fonts tha… Continue reading →

Posted in Designers | 3 Comments
December 2, 2008

Brand patterning: creating patterned reflections of brand identity

…f the House of Orange. The obverse shines with modernist skyline expansions of the patterning “building / designers”, creating, as well, a map and bird geographic renderings to placement on the country. The point, to the opening story is that the very identity of a presence — an enterprise — might be celebrated in a uniquely arranged array of messaging that speaks to the character, the content, the storytelling…Type,… Continue reading →

Posted in Brands, Concepts, Designers, General, Interior Design, Luxury, Places, Retail, Storytelling | 3 Comments