Tag Archives: brandstory

March 31, 2012

Howard Schultz: The spin of the human brand, foundations and visioning, too far flung?

Howard Schultz: The spin of the human brand, foundations and visioning, too far flung? Starbucks | Store one | a block from Girvin’s Pike Place Market offices The spirit of the impassioned leader or founder speaks from the heart, which can drive everything, … Continue reading →

Posted in Brands, Concepts, Cool People, General, Human brands, Marketing 2.0, Places, Retail, Storytelling, Trends | 1 Comment
January 16, 2012

THE STRATEGY OF A STORY

THE STRATEGY OF A STORY, THAT’S AN OLD STORY, THAT’S A NEW STORY, RETOLD. Why do you carry a story, that is another story (even brand story) that becomes your story — brought forward? What does the listener hold? If … Continue reading →

Posted in Brands, Concepts, Luxury, Marketing 2.0, Scent | Leave a comment
September 6, 2011

Ma | Drawing nothingness

The concept of the interval: the use of space in design I think about what is presence. And I consider, what is absence? What is here — easily seen; and what is next? What is the interval? What converts moment … Continue reading →

Posted in Artists, Concepts, Cool People, General, Storytelling | 5 Comments
September 1, 2011

Mercy, Merci: Catchable Resonance | Merchandising Enthusiasm

WORKING IN PARIS, I’VE BEEN STRUCK BY THE CHARISMA OF PARISIAN RETAIL DESIGN, STORY, PASSION. THERE IS A SENSE OF LIVELY EXPERIENCE IN EXPERIMENT. EXPERIMENTAL EXPERIENCE — how can you build a retail concept that might be simply built in … Continue reading →

Posted in Brands, Concepts, Cool People, Designers, General, Human brands, Interior Design, Luxury, Places, Retail, Storytelling, Trends | Leave a comment
August 25, 2011

Steve Jobs | the Fire of the Human Brand

Leadership passion — the commitment of crazy brand love in powering the direction of business There are plenty of stories about CEOs that are so crazy in love with the premise of their work that they simply can’t disconnect from … Continue reading →

Posted in Brands, Cool People, Human brands, Retail, Storytelling | 1 Comment
August 24, 2011

THE HEART OF THE BRAND | STORE ONE

Starbucks, Pike Place Market — the beginnings of a branded world. A brand becomes a world: (tenet, intention, cult and culture, community and audience: engagement + embracement = enchantment). This world, built and evolving — founded on the inspiration of … Continue reading →

Posted in Cool People, General, Human brands, Incubation, Places, Scent, Storytelling | 1 Comment
August 22, 2011

THE PREMISE OF DESIGN THINKING

Exploring the emotionality of strategy, the humanity of brand, untethered creativity and the tactics of design management. EXAMINING CREATIVE INTELLIGENCE We’ve got history in the balance between the concept of the crossroads of creativity and intelligence, as well as in … Continue reading →

Posted in Brands, Concepts, Designers, Marketing 2.0, Storytelling, Trends | 1 Comment
August 9, 2011

Strategies of Naming

The Naming of Things THE MYSTICAL ROOTS OF THE GATHERING OF NAMES. An ancient principle of voice struggles in the subjective empowerment of words — as vessels for improvised ideas — and the named premise of ideals. I’ve written in … Continue reading →

Posted in Brands, Designers, Storytelling | 3 Comments
August 8, 2011

SEND HELP

WHAT LANGUAGE: YOUR MESSAGE? WHAT CALL: YOUR PLEA? WHAT TONE: YOUR HOPE? HOW LOUD:  YOUR REACH? Sometimes I’m asking for help. But I’m not asking for help in the right way. One calls out, but the call falls on deafness. … Continue reading →

Posted in Storytelling | Leave a comment
September 17, 2010

OLD SPICE: SCENT, BRANDSTORY, SOCIAL MEDIA: LEGACIES AND INNOVATION

The classic buoy-shaped original bottle: Old Spice BRAND HISTORY, EVOLUTION, EXPANSION: THE LEGACY FROM SHULTON TO P&G. THIS blog is about scent. And brand. And story. And song… Play the Jingle!

Posted in Brands, Concepts, Scent, Social Media, Storytelling | 2 Comments