Tag Archives: fragrance
October 26, 2012
THE PERFUME OF INK, PAPER, WOOD AND LEAD
Notes on the Last Letterpress & the Last Paper Seller – DOWNTOWN LOS ANGELES IN TRAVELING THE JOURNEY OF THE CRAFT, THERE’S A KEY TO RELEVANCE – IN THE SELLING ENTERPRISE, THE NOTION OF BRAND IN PLACE, BRAND IN THE … Continue reading
October 19, 2012
The smoke of fragranced experience: per-fume
The scent, the mist, the water. Morning crossing, Fidalgo Straits. (Photo credits ©Tim Girvin, 2010) Exploring the mist of scent, place and recollections Reaching back, in history and memory — a series of notations and reflections, about the heart of … Continue reading
Posted in Concepts, Scent
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January 16, 2012
THE STRATEGY OF A STORY, THAT’S AN OLD STORY, THAT’S A NEW STORY, RETOLD. Why do you carry a story, that is another story (even brand story) that becomes your story — brought forward? What does the listener hold? If … Continue reading
Posted in Brands, Concepts, Luxury, Marketing 2.0, Scent
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November 7, 2011
The Fragrance of Blood ROUGH PERFUME TRADE #1 The Perfume of the Most Primal Liquid — the Scent of the Sanguine (The first of three essays on unusual scent strategies) I pricked my finger while I was sewing a torn … Continue reading
August 2, 2011
THE POWER OF THE FLOWER: SCENT, PERCEPTION AND PLACE
THE TOUCHPOINTS OF FRAGRANCED PLACE: MIND, MEMORY AND THE SENSATE AMALGAM In working with gardeners, I note that they are different people. There’s something about them, that suggests the touch of plantlife — that growing content and contact means something. … Continue reading
Posted in Concepts, General, Places, Scent, Storytelling
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July 8, 2011
The Concept of the Fragrance — and the Prison. What’s Left in the End of Solitude? Listening to prisoners led Beaux to create perhaps the greatest perfume ever. I listen. I was talking to a prisoner — this, a casual … Continue reading
June 15, 2011
The Design of Parfum | The Art Direction of Place
Aedes De Venustas | Perfumed Environments: The Design of the Fragranced Retail Experience The idea of a space, a place, defined for the selling of scents can be an evocative experience. In one instinct — that place could be clean, … Continue reading
Posted in Brands, Concepts, Scent
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May 9, 2011
The Scent of Ink and Paper: the alchemy of the scribe, the stock, the flow of content
Girvin The drawn stroke of fragrance, scratched into the memory I go to the scent of drawing. That idea of the drawn scent is something that releases the molecules of creativity — a crayon (of the Crayola type) pulls the … Continue reading
Posted in Concepts, Scent
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March 25, 2011
TOXIC PERFUMES | Industrial Fragrances
Scents that celebrate urban experiences: the innovations of Comme des Garçons (and others) in fragrance concoction; there are fumes that might be called poisonous to some, others that live in the interpretation of city scents, industrially composed and material notations … Continue reading
Posted in Concepts, Scent
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March 18, 2011
Pitch Perfect: the fragrance of split wood
Girvin The dark tars of wood, fire, ash and burning. Scents as evocations — the voice of the object and the emanation of its story. I contemplate the splitting wood — cracking open the fragrances with an old axe. Burning … Continue reading
Posted in Brands, Scent
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