Tag Archives: perfume

January 31, 2013

I was so dirty

The waft of scent and memory — deep fragrances from the earth, the forest, dark smoke and fire I was so dirty, with scent: the power of perfume, dirt, darkness and memory Lying on my bed, in a darkened bedroom, … Continue reading

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October 26, 2012

THE PERFUME OF INK, PAPER, WOOD AND LEAD

Notes on the Last Letterpress & the Last Paper Seller – DOWNTOWN LOS ANGELES IN TRAVELING THE JOURNEY OF THE CRAFT, THERE’S A KEY TO RELEVANCE – IN THE SELLING ENTERPRISE, THE NOTION OF BRAND IN PLACE, BRAND IN THE … Continue reading

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October 19, 2012

The smoke of fragranced experience: per-fume

The scent, the mist, the water. Morning crossing, Fidalgo Straits. (Photo credits ©Tim Girvin, 2010) Exploring the mist of scent, place and recollections Reaching back, in history and memory — a series of notations and reflections, about the heart of … Continue reading

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June 25, 2012

Trending scent strategies | the track to knowledge

Trending scent strategies | the track to knowledgethe vocabulary of fragrances. Do you really know what you smell? I was in the subway, METRONYC with a colleague from GIRVIN | NYC – and, coming down to the running tracks, he … Continue reading

Posted in Concepts, Marketing 2.0, Scent | 2 Comments
March 21, 2012

The scent of smoke

Sitting, working, early this morning — there’s smoke wafting in the studio. It’s too dark outside for there to be any other light — none emerges from the old building, studio windows – an old class room. The scent of … Continue reading

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January 16, 2012

THE STRATEGY OF A STORY

THE STRATEGY OF A STORY, THAT’S AN OLD STORY, THAT’S A NEW STORY, RETOLD. Why do you carry a story, that is another story (even brand story) that becomes your story — brought forward? What does the listener hold? If … Continue reading

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December 2, 2011

Sara Carner | CARNER BARCELONA

IN THE SHADOW OF THE WIND, SCENT EVOKED, PERFUME DESIGNED ON THE BREEZE OF CONSCIOUSNESS IN THE BOOK, The Shadow of the Wind, written by Carlos Ruiz Zafón, there is a story, wrapped a story, hidden in a story — … Continue reading

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November 30, 2011

The Scent of Rot

ROUGH TRADE #3 The Perfume of Refuse, Decomposition and Excrement (The third of three essays on unusual scent strategies) In the beginnings of Das Parfum, authored by Patrick Süskind, there is a grouping of expressions that I’d first read in … Continue reading

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November 17, 2011

The Perfume of Sex

ROUGH TRADE #2 The Sense of Scent in the Most Profound and Personal Encounter (The second of two essays on unusual scent strategies) The design of the scents of evocation and emulation, storytelling legendary experiences It’s been said that perfume … Continue reading

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November 7, 2011

The Fragrance of Blood

The Fragrance of Blood ROUGH PERFUME TRADE #1 The Perfume of the Most Primal Liquid — the Scent of the Sanguine (The first of three essays on unusual scent strategies) I pricked my finger while I was sewing a torn … Continue reading

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