Michelle brings over 17 years of experience in business, marketing, and strategy to the GIRVIN expertise of strategic thinking. Her strong communication and management abilities help to initiate and create lasting relationships with all of GIRVIN's existing and prospective clients.
At GIRVIN, Michelle leads the business and strategic marketing efforts, as well as supporting research efforts tied to focus groups and consumer insights. She is involved with account planning, branding, naming, interactive, environmental graphics (EGD), and message development for clients.
She has led and supported the brand development and strategic positioning for a diverse group of clients, including: 1 Bag at a Time, ArenaNet, Benefit Cosmetics, the Dannon Company, Inc., Institute for Systems Biology, Marta Montenegro, MGM Resorts International, Microsoft, NaturoMedica, Nintendo, Palazzo, Rowley Properties, Inc., Seattle BioMed, Shenui, Shiseido Cosmetics, Store Kraft, Tableau Software and Wynn/Encore Las Vegas.
She is a graduate of Lewis and Clark College with degrees in Foreign Languages and History, and was a participant of the Harvard Executive Leadership program. Michelle is fluent in both French and German.