Girvin was hired to rebuild the brand, developing a more cohesive opening story line, a resonant customer context - and enhancing the personality expression of Cinnabon through development of a visual code that speaks to comfort, fun, excitement and entertainment.
Our presentation considered, over time, the development of a transitional, prototypical shift for retail design that then transited to the visual vocabulary in play today. We developed a new brandmark, business papers, packaging, merchandising solutions, signage and collaborated on store redesign with the Cinnabon retail team.
"...I am confident that our success will be greatly due to their participation."
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