How do customers understand brand legacy and storytelling in retail experience design? Procession, heritage, innovation and brand symbolic connections to reach into the imagination of visitors. Harvey Nichols, a luxury brand group founded in 1813, a UK-based fashion retailer and PT Mitra Adiperkasa Tbk (MAP), a leading Jakarta-based retail group, have joined in an exclusive licence agreement for the development of a Harvey Nichols store at the Grand Indonesia Shopping Town development in Jakarta.
Girvin's role was to develop the environmental graphics and branded design language, coupled with the merchandising story for Harvey Nichols, working in tandem with MAP's design team and Callison Architecture designers and retail strategy. This will be Harvey Nichols' debut in Indonesia. Spread over 10,000 square meters and four floors, the store will represent a diverse portfolio of exclusive brands in fashion, fragrance, beauty and home, and will include Harvey Nichols' signature Foodmarket concept and fine dining restaurants. Girvin's team focused on creating treatments that expanded on the HN monogram and patterning devices to deepen brand touchpoint connection with visiting guests.