Girvin partnered with Callison in the creation of a responsive scheme for the retail strategy, based on creating differentiation between this retail proposal and others nearby in Jakarta - by branding properties in the store as "Seibu". In this manner, everything becomes a member of a distinct ownable collection.
An evolved pattern language was created for use in all retail procession pathways, the materials language was closely linked to the interior schemes, and careful coordination occurred between the store owners, leadership, store planners, buyers, Callison and Girvin.
"Girvin and Callison teams worked in seamless collaboration to enhance the environmental and graphic concepts..."
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