The Girvin team creates environments where people can feel messages, discover pathways and explore complex locations holistically in the storytelling of brand experiences.
The most compelling feature in the strategy of wayfinding design systems is simple: help visitors and experiencers of place to easily grasp where they are, and how — and where — they'd like to get to their chosen destinations.
That postulate of design thinking, for Girvin's environmental graphic design teams, creates dimensional and foundational languages for guests to find their way, but in that process to be drawn into the spectacle of extraordinary places. Girvin has been an innovator in creating design programs that build on specialized design vocabularies, like brand identity patterning, highly customized signing tactics and building techniques, inventive use of materials and illumination, specialized art creations, as well as detailed, expertly developed wayfinding programs. The care of analysis in the site — human flow, comprehension of place and location, as well as visibility and related standards of perception — assure the integration of powerfully unified experiences. The signing solutions are remarkable but easily comprehensible and effective channelers of visitors on the concourse geography.
Visual communication tools aesthetically enhance, inform, direct, and orient people while intrinsically telling the story of the branded environment, exhibit, installation and retail location. Wayfinding is the intrinsic sense that allows the audience of the place to navigate through complex spaces with the aid of thoughtfully detailed visual cues — guests are able to mentally map the big picture and find their way to designed destinations.
More than three decades of practical experience found the skills of Girvin's EGD teams — humanizing and improving the built environment to make emotionally compelling, entertaining and captivating places in retail, restaurants, hotels, quick service food environments, fast casual dining experiences, entertainment and gaming venues, high-technology brand places, exhibits, conference design programs and museum as well as event expressions.
The goal for Girvin's teams: "Make it easy to tell our clients' brand story in the experience of being there."