Girvin has partnered as strategists, naming consultants and brand development resources for the PRO Sports Club | Bellevue for 20 years. The PRO Sports Club is one of the preeminent athletic membership organizations in the country, if not the world. Serving the campuses of Microsoft and Nintendo, as well as other giant technology enterprises on the eastside silicon corridor of the Pacific Northwest, as well as boasting multiple expansive locations, PRO Sports is an enterprise of incessant evolution.
Girvin has created naming solutions for programs and products, branded events, designed launch programs, formalized packaging and built site designs. 20 | 20 is a balanced life visioning program that not only focuses on maximizing health solutions, but as well creates customized maintenance and goal setting, cardiac fitness, weight control as well as dealing with challenging life threatening issues like diabetes, arterial blockage and other forms of health recovery.
This customized typographic design was tailored to express life balance and professional certainty - it's not merely an athletically driven health fitness program but medically supervised and nutritionally programmed as well. This team approach, from the three platforms of wellness - personal fitness, medical health and nutrition - qualified the Girvin visual systems for the identity program.
"Thank you all so very, very much for your hard work and commitment to this project!..."
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