Heritage Homes Group, a builder of high-end residential homes, was experiencing, year after year, enormous business growth. Their homes were looked upon as solid investments to be handed down, generation to generation, yet the details of their overall visual and verbal brand expression were not keeping pace with the details of their craft product. Heritage asked Girvin to help them assess their brand state and to deliver a visual and verbal toolkit reflective of their quality home building.
Girvin led Heritage through a detailed immersive review of their internal and external brand communications. The delineations from this immersion formed the basis for a design-map of primary, secondary and tertiary brand connection points. With this framing, Girvin designed a holistic visual and verbal brand language that included: Overarching components of brand voice, logotype, icon, color, pattern and texture palettes; Print components of corporate business papers, brochure and interactive floorplans; Digital components of website, sales and press releases; Wayfinding components for building sites and community developments; and lastly, a style guide that will guide the newly defined Heritage brand for years to come.
"...Girvin's team lead us to strategically define ourselves, enhancing our story, and enriching the holistic presentation..."
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