Girvin partnered with the marketing leadership of the organization, Magnolia Hi-Fi to explore a new positioning and visual branding and collateral program. Magnolia Hi-Fi, a leading consumer electronics chain in the Pacific Northwest, as well as other national locations, was faced with a confusing marketplace in the mid-1990s. Advertising and marketing director Bruce Lee sought to change all that. Partnering in the BrandQuest® workshop for collaborative innovation, the Girvin team and the Magnolia brand and design leadership explored new dimensions for modernization and framing this organization in a wholly refreshed manner. The new naming expressions are MAGNOLIA | Audio : Video, and, to an added field of marketing: MAGNOLIA | Home Theater - applied in all collateral, web, advertising templates, signing and vehicular applications. Templates were created for virtually every component of the branding, to be managed internally.
"...process was comprehensive, professional and customer-centric. Every step moved us forward.."
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