Therm-a-Rest worked with Girvin on the development of a new positioning, identity program and packaging for their entire product line and corporate presentation framing in the outdoor marketing arena. Using the trademark BrandQuest® facilitated workshop tools, we camped out together to listen, explore, learn and redefine an attitude in marketing shift.
Our team partnered closely with the leadership and marketing teams at Therm-a-Rest to build a new messaging framework, as well as product strategies and outcomes.
The identity strategy and design was expressed in all media, packaging and product marketing.
"I want to thank all of the Girvin folks who have done a great job in creating exciting new Therm-a-Rest models..."
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