Girvin has partnered as strategists, naming consultants and brand development resources for the PRO Sports Club | Bellevue for 20 years. The PRO Sports Club is one of the preeminent athletic membership organizations in the country, if not the world. Serving the campuses of Microsoft and Nintendo, as well as other giant technology enterprises on the eastside silicon corridor of the Pacific Northwest, as well as boasting multiple expansive locations, PRO Sports is an enterprise of incessant evolution.
Girvin has created naming solutions for programs and products, branded events, designed launch programs, formalized packaging and built site designs. 20 | 20 is a balanced life visioning program that not only focuses on maximizing health solutions, but as well creates customized maintenance and goal setting, cardiac fitness, weight control as well as dealing with challenging life threatening issues like diabetes, arterial blockage and other forms of health recovery.
This site program design is two-phased - the opening efforts focused on programming modeling for the PROSports Club at large, interfacing the various layers of their scheduling, database management and content development into one vast site frame. This was a collaborative effort, working with their programming and information technology team.
The second tier to the effort was to define the look and feel of the 20 | 20 concept, as an extension from the identity development, product innovation and packaging. 20 | 20 is an offering that exists not only inside the membership of the PRO Sports Club, but as well, outside in the community. The strategy was to retain that existing incipient marketing audience, and to create, as well a reach to the outside community. So it's an inside brand, linked to the club offerings, yet it is, as well, an outside and discrete offering.
"Thank you all so very, very much for your hard work and commitment to
this project!...
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