Girvin has consulted with a variety of educational institutions to help them define and visualize their presence more impactfully. Tim Girvin had given a presentation on brand development to a forum conference of librarians and educators for an event in Seattle. After this talk, a team of librarians from California approached him, who presented an interesting story - and a question.
They had a vision to create a collective presence for the largest consortium of libraries in the United States, to create, for a small strategy and design budget, a tool to access information 24 hours a day, 7 days a week by accessing live librarians from any one of over 100 California or elsewhere in their vision of a national information collaborative. This service would be part of the 24/7 Reference nationwide cooperative. The 24 hour service attached to the expansive proposed network of libraries nationally.
Girvin, for a minimal fee, developed a strategy, a name and created an interface that focused on building simplistic tool access in two languages, as well as designing an identity that matched the fundamental authenticity, lively spirit and intelligence of the learning focused team of librarian scientists leading the information access programming. The success of the tool has been outstanding, with 5 million users accessing the site per month.