Hell's Gate is an actual place, a raging river portal, in British Columbia, a province of Canada. Girvin's strategy has been to link place and the emotional state of adventuring and the outdoors to the product offering. While this is a value based beer, its taste has rated exceptionally high in taste testing and as a result, a more powerful evolution of brand presence was considered. Girvin built the packaging solutions for two brew types, then created a campaign theming to extend the brand story into a more comprehensive expression of the personality and community development strategies, as well as the bridging to extant social networking and mobile app locations.
"I think you've nailed it! I am really pleased with the outcome..."
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