Seattle Pacific University, a traditionally-based learning community enhanced by spiritual values, has been operating in the Pacific Northwest for more than 100 years. The campus is located on the north side of the Queen Anne neighborhood, nestled by the Lake Union Ship Canal.
Partnering with the Lorig team, the Girvin real estate marketing group coordinated the strategic sales efforts for this project, along with the leadership council from SPU. There were conceptual constraints, in keeping with the values of the SPU staff, family associations with the Wesley, and the neighborhood setting of the property.
The goal was to create an attractive and energetic, yet responsibly illustrated, character for the messaging to the students and their parents, as well as SPU staff. Girvin visualized appropriate imagery strategies, in keeping with marketing and positioning efforts, that aligned all elements and created an integrated message vessel for all expressions to the community.