Girvin partnered with Psytechnics to develop a brand strategy and positioning by engaging their leadership in a workshop enterprise at GIRVIN | NYC. There, Girvin orchestrated a BrandQuest® to rethink the brand and create a new language, visually and textually, which translated to new trade show materials, refreshing their website product interface, as well as rethinking their marketing plan.
Psytechnics is an industry leader, and certified Microsoft technology alliance partner, providing software solutions for the assessment and management of experience quality for real-time video and audio. The software is deployed by service provision groups and enterprises that demand state-of-the-art tools to monitor, manage and improve IP Telephony, Unified Communications solutions for both fixed and mobile working environments. Their Experience Manager product is regarded as the flagship product in world markets for communications quality control.
"...fantastic progress within a very short timeframe."
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