The Girvin team led a strategic branding workshop for the mobile telephony group, AOL | Tegic, which focused on service and technology attributes for search, text recognition and keyboarding applications. Other communication tools for the mobile market space were also developed, culminating in the t9nav website: "Think it. Find it." positioning.
Girvin recommended strategic directions, naming expressions and materials for presentation and business communications. We created messaging for website applications development and offered a systematized approach to identity design programs for product expansions.