The Girvin team was charged to develop a casual internet cafˇ presence where students and faculty can grab a lattˇ or a candy bar, while spending time checking email or surfing the internet. This is an integrated application - not only connecting to the notion of an actual built space, but as well, an online extension.
The environment is a place that is part convenience store, part cybermart. Online presence is an obvious component to the service expression for guests - with an extensive interactive web architecture for the services that are offered as part of the University Housing and Food Services group.
By using the format of the language of the internet, Girvin's branding solution came to life though a unique signage application and naming architecture, as well as site presence, that brings a fun and fresh feeling to Ian's Domain and the other food service offerings at the UW.
From POP display signage to logo development and user interface management - our team has created an easily identifiable location for the "grab and go" of student life, or the interactivity of cyberspace.