Tim Girvin met Wendy Liebmann at a presentation of her current findings at the WWD | CEO Summit on Beauty in Miami. And after the beginnings of their relationship, they formed a plan to explore the WSL Strategic Retail brand, one of the most highly regarded retail trending and shopping strategy groups in the world.
Headed by her, as well as her partner Candace Corlett, and their team in NYC, Girvin's New York group and WSL engaged in a day long forum to explore their vision and mission, dreams and aspirations, successes and stories, to redefine and energize their entire brand presence, both progressively to print and online applications, as well as their product strategies, print, voice and methods of more appropriately illustrating the client experience of working with the WSL Strategic Retail team. Their point is, in particular, their story - and how, to Girvin's challenge, to capture the spirit of these two lively global trend interpreters and their team of professionals.
Girvin worked with the group, overall, to redefine and newly present their dramatic visioning and insightful intelligence.
The results and outcomes were presented in a BrandQuest¨ summation with recommendations. Agreements were drawn. Pathways established. And this was followed by a further exploration and definition of the new WSL voice in a holistic guide booklet for their new textual communications.
"This new voice is our voice; it's part of our energy; and you've helped us get this out..."
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