AT&T commissioned the Girvin naming consulting team to develop solutions for their wireless and card telephony solutions in a complex market of offerings in their attempt to capture new consumer relationships.
Girvin's Ideator¨ team consulted on an overarching name and product strategy for the youth and teen markets, as well as creating the Free2Go phone card concept. In addition, the AT&T PrePaid Advantage service naming concept was developed to create a control packet for spending consumers, coupled with the freedom and flexibility of having a wireless phone. Girvin generated the product identity for both and related visual code for the brands.