Girvin was instrumental in the original launch of Garden Botanika in 1990. The brand was positioned between high priced department store cosmetics and low quality products sold in the mass channel. While initially a resounding success, over time Garden Botanika lost its focus.
By 2001 Garden Botanika was in bankruptcy when Schroeder & Tremayne purchased the brand name, its product formulations and the direct mail program. Girvin was hired to help redefine the brand's essence.
Girvin revitalized the brand by creating a new, luminous soul for this line of beauty care products. The promise of "respecting your nature" was brought to life. With a focused strategy, Girvin set out to revitalize the brand. A refreshed brandmark was developed, we created names for the brand's six core product lines and redesigned the packaging to reinforce Garden Botanika's premise of simple, natural beauty care. Additionally, a clean and simple e-commerce site was created that matched the vitality of the catalog and direct mail pieces.
"The Girvin team was instrumental in helping Garden Botanika develop a new branding and naming strategy..."
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