Girvin's naming team created the brand strategy and name for the Gridwise Alliance, a collaborative venture of the US Department of Energy. Gridwise can be described as a formal consortium of public and private stakeholders who are aligned on a common premise - a visionary electric system that "integrates the infrastructure, processes, devices, information and market structure so that energy can be distributed and consumed more efficiently and cost-effectively."
This innovative strategy focuses on achieving a more secure, resiliently modeled and reliable energy system. Working with the leadership team from Battelle, utilizing the Girvin facilitated BrandQuest® methodology, definitions of the strategic initiatives, visioning and mission, core values and tactical expressions were coordinated for the launch of this organization. Girvin also created the identity, opening collateral and website.