Owner and founder Terry Halverson used the Girvin Ideator® team to explore strategy, define marketing positioning and direction, and to create a new name for Thriftway's rapidly expanding place in the Pacific Northwest as a premier, upscale grocery store.

Girvin closely partnered with the leadership and marketing teams at their headquarters to define the criteria and build a grouping of solutions that met the viability of application, freedom of copyright clearance and simple, yet catchy, sophistication.