Girvin worked with the founding corporate leadership team of a telephonic technology group, to create a new name for a business enterprise now focused on internet provision of television. Their opening technology was related to telephony networks but that evolved as the market shifted - to new localized service networks and television online.
Myrio naming strategy is based on the Greek for 10,000 - the formative concept for myriad, "an indefinitely great number", tactically speaking to audiences and technology penetration of market.