Girvin's brand strategy team, the Ideator® name development group and creatives partnered with the leadership team at Northwest Weight Loss Surgery, a bariatric surgery clinic with plans for national expansion, to craft a new brand and name around the mission of lessening and preventing the burden of obesity through empowerment and facilitating positive transformations.

Synchrony encompasses the harmonious convergence of the various components and stages of the center's comprehensive care model with sequences offering informational meetings, long-term education and research, support groups and counseling. Synchrony empowers their staff: "inclusive, approachable and hopeful.