Girvin's brand strategy team, Ideator¨ name development group and creatives partnered with the leadership team at Northwest Weight Loss Surgery, a bariatric surgery clinic with aspirations for a national expansion, to craft a new brand around the mission of lessening and preventing the burden of obesity through empowerment and facilitating positive transformations.
The newly developed brand name, Synchrony, encompasses the harmonious convergence of the various components and stages of the center's comprehensive care model - the informational meetings, long-term education and research, support groups and counseling.
The new brand represents Synchrony's staff: inclusive, approachable and hopeful.