Jeld-Wen, one of the largest manufacturers of windows and doors in the world, asked for assistance in developing a naming solution for a specially created fenestration for Asia. The name needed to be understood in western contexts as well as in eastern applications for sales of specialized and newly inventive window treatments, clad in a poly-vinyl sleeving with wooden interior sashes.
Viztek - the viability of the concept related to higher moisture environments, requiring low maintenance and, while visually attractive, were priced at accessible, lesser expensive levels for markets in Japan, as well as southeast Asian countries. The conception of the naming came from visual technology.
Girvin Ideator® created the name, and our teams designed the identity, as well as a collateral brochure in Japanese.
"...Girvin has been a truly service and quality-driven partner for our company. They're always at the top of our want-to-work-with list!"
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