Girvin worked with the brand leadership team, as well as brand management, to coordinate all the packaging design evolutions from an existing product offering to a completely refreshed branded, can solution program - cans, six packs and shippers.
The product is value-based, yet positioned on the higher end of this purchase relationship. Working closely with the sales team, testing various shelf modeling for internal review of impact and market presentation.
Girvin's strategy offered the concept of rewriting the product stance, descriptions, the creation of a iconic badge of locality and neighbored ownership. Girvin created all of the illustrative materials in association with the brand development and evolution, capturing the rugged power of the Hell's Gate gorge.
"And the winner is...The New Hell's Gate can by a landslide..."
;){kind=link}