Closely collaborating with Jamie Kern, founder and creator of IT Cosmetics, Girvin engaged in an opening brand development working charrette, our proprietary BrandQuest®, to build out the strategy of her brand personality and business planning. IT Cosmetics, the product groupings and conceptions, are all based on her extensive experience as a model, TV news anchor and beauty personality. Her drive and passion to build this brand has lead to exclusive presentations of her product offerings, a body sculpting and beauty "tricks of the trade," coupled with a styling "personal library of secrets." Her products have since been presented on HSN and the Today Show. Girvin's work focused on opening strategic development, visual packaging solutions, naming consulting and identity development for her group, IT Cosmetics.
"..I cannot articulate how amazing you are and how blessed I feel to be working with your team..."
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