Oberto, a regional family-owned business with heritage and strong sales in the Northwest, was struggling to establish their brand nationally. Girvin was hired to assist them with brand strategy and design efforts that would re-launch the brand.
Our recommendation was to redefine the category, traditionally seen as "camping food," to a true snack food. The newly designed Oberto product lines would be sold in convenience stores and traditional grocery stores but would have its shelf position moved adjacent to chips and salsa, salted nuts and crackers. The change brought about a drastic improvement in sales and re-defined the product category in the marketplace.