Girvin was approached by business owners and partners, Dr. Tom Bombelli and Karin Bombelli, who have seen significant business growth in their existing enterprise makingcosmetics.com and wanted to expand into something a customized, ingredient-based, do-it-yourself cosmetic brand. Making Cosmetics, as a business premise, is for consumer and businesses that are seeking specific ingredients that can be purchased individually for hair, face, body etc. The company's co-founder, Karin, an author, expert and consultant on skin and hair treatment, developed a business focusing on customized products/solutions for the consumer. In addition, Karin has designed formulation recipes which are ideal for the educated consumer, or for businesses interested in utilizing ingredients for private label applications. Karin and Tom turned to Girvin after deciding they wanted to make their own branded cosmetics line and, after ascertaining Feng Shui as a metaphor, the name Shenui was born.
Girvin partnered with the Bombellis and, through our BrandQuest® strategic working sessions, the team "uncovered" the spirit of their ideal brand. With a targeted demography -- to 30 - 60 year old women and men -- seeking a holistically natural product with complete awareness of the ingredients and formula. The Girvin design team created a customized typography, as well as a radiant floriate star symbol for the Shenui brand, positioned as a premium and approachable product, exuding innovation yet natural and healthy.
"Girvin took our business plan and ideas and shaped them...into our brand at its core..."
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