Some time back, in 2008, Scott Oki asked the Girvin team about helping him ponder the development of a new book -- an aggressive commentary on learning. What we explored was the idea of how to think about this as a holistic concept, something coordinated distinctly to his vision -- and the expansive nature of the planning to get this commentary out into the stream.
Oki's "Outrageous Learning, An Educational Manifesto", begins with these sentiments, the focused directive to an emerging challenge that has enormous implications: "It is no secret that K-12 public education in the United States is in crisis. Schools are plagued by poor student achievement, low graduation rates, entrenched unions, demoralized teachers and disaffected parents, when by rights U.S. schools should be the finest in the world. The troubles of the nation's schools have caught the attention of software innovator and philanthropist Scott Oki. In this thought provoking new book, Oki describes the ills facing public schools and coolly applies the same frank, no-nonsense analysis that made him one of the most successful top executives at Microsoft and a recognized leader in the technology world."
In his theory about solutions, Oki presents eleven "planks" - foundational ideas which offer a positive vision for bringing constructive change to public education.
Oki's leadership style avoids the "insider jargon" and heavy academic prose common to books on public education. He uses plain language to present his ideas in an accessible conversational style. Oki's fresh, forward-looking approach will have instant appeal to anyone interested in improving the education and life opportunities of our nation's school children.
We took these principles to heart, in managing the marketing visualizations of his work, his vision and persona in enterprise.
Honest, simple, direct, spare.
"The team at Girvin Strategic Branding and Design produced a beautiful vessel for my words."
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