Chris Anderson is the Editor in Chief of Wired Magazine, and the insights of his offerings have made their way from editorial discussions to the book publishing trade. Chris Anderson's rendering of earlier financial / trade theorem made its way to the book, The Long Tail.
The premise is that the new model, online or otherwise, for commerce, is one of complex large and diminutive access to consumer relationships - that mass channels are now highly detailed networks of customization and individuated selection. His art direction team, at Wired magazine, proposed the idea of using Girvin as the creator of the cover treatment that would jar the industry.
Free! Chris Anderson's newest concept evolution is walking off the shelves, literally.
"Okay, it's official... we've got everything we need here and it's all looking terrific..."
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