The Girvin team worked with the development and branding leadership of Canyon Ranch, to open a new CR | Living concept in Miami, Florida. The opening efforts focused on strategic development and interpretation of brand, legacy, new conceptual directions and visual storytelling, and the secondary and implementation phases worked on design collaborations, partnering with designers Rockwell Group and Arquitectonica. By focusing on a sequence of stories -- layered to the various levels of experience design, Givin created branded expressions in environmental graphic design for Canyon Ranch Living | Miami. Girvin's team also created marketing materials, as well as a concept video for marketing the properties -- both the condominiums and the Living experience and Canyon Ranch hospitality offerings.
"GIRVIN created the visual, verbal and emotional communication of our brand message that so effectively positioned our product in the market."
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