NaturoMedica is a group of three remarkable visionaries that wanted to develop and launch a wholly new conception in naturally focused healing, in conjunction with an expanding web model that would create more profound connections between healthcare practitioners and their patients as well as building an online retail presence and consultative modeling. After a search of resources, the team selected GIRVIN as their partner to create this new brand paradigm.
Girvin took the leadership circle through an extensive grouping of BrandQuest¨ explorations in a workshop to generate the strategy, positioning, personality, storytelling, targets, beliefs, marketing planning, messaging and visual brand identity program.
The underpinning of the opening collaborations created the framing for a philosophical and visionary foundation, expressing the new brand ideologies for healing. The benchmark of this foundation concreted a holistic BrandCode¨ framing for brandmark, complete visual vocabulary, color systems, environmental and retail design, website consulting and collateral planning.
"Your team is an amazing group and we are most happy with the translation of BrandQuest to the "tangibles"!..."
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