The leadership team of this interactive design agency came to Girvin for a story -- expanding upon their internal explorations of positioning and brand evolution. Girvin lead a charrette for examining the brand premise, as well as the historical implications of the firm, the legacy of their work, as well as new potentials in their expansion. Long a player in the interactive design market working with a variety of corporate clients, museums and exhibition programs, Operand had grown in size and capability to renew their offerings in an increasingly competitive field -- including standard interactive service groups, online consultants, as well as advertising agencies.
To this enlarging and complicated marketing environment, Operand sought new positioning and an enlarged and differentiating practice model and marketing message. Girvin partnered closely with the executive team to define a new story, signature positioning, as well as visual language for their presentation to the market. The creation of a viable, thoughtfully relevant and resonant brand story evinced their new attitude and technological savvy.