Girvin has consulted with Passage Events several times: at their founding, in creating evolutions of brand strategy and identity, and also at key milestones in the organization's growth. The point is about the story, and that story starts with the person for whom the concept of passage is the most powerful.
Led by CEO and Chairman Gilbert Scherer, along with Tim Girvin and his team, the story of passage and corporate messaging was transitioned, coupled with renewed tactical planning in the array of Passage Event services. Passage Events is about creating teams to tell stories - to interact with customer relationships, one by one, by the thousands, in creating meaningful brand links between customers and leading-edge brand groups.
Visualizations and the new web site reflect the character of the collaborations. The circle metaphor, which comes from original brand vocabulary components from earlier Girvin work, symbolizes enclosure, relationship experience and empowered customer moments in brand contact.
"Tim helped me and my teams launch the first story and strategic positioning for Passage Events...
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