The Rosi family, represented by their market director for the US, approached Girvin in 2007 to begin the strategic exploration of a concept of a retail salumeria, for in-room dining and take out, in NYC. Girvin's group, working in NYC as well as Seattle, participated in the opening strategy for setting the tone and spirit of the brand, and aligned with the family in newly defining the story -- of the Rosi clan and their legacy in building Parmacotto, the cured meats group in Parma, Italy. Working with management, the Rosi family members, and the operational team, Girvin's group created the marketing story, the brand history, strategic recommendations, the logo and applications, signing and shopfront treatments.
"Our work with them was always been responsive, very creative, inventive, and consistently part of our vision."
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