Working with the leadership and branding transitional team of Scandia Down, the Girvin | NYC team partnered in brand strategy and design development for the newly vitalized creation of the Scandia Down brand -- a bedding group with a legendary legacy of providing the most exceptional comforters, pillows, linens, bath and body, monogramming and shopping services for sleeping comfort furnishings in the world. Girvin's team worked on creating brand tactics, marketing planning, a new identity and collateral, as well as a website for accelerating online commerce. Scandia Down is a global collector of the best of the best, traveling the world to find the finest fabrics and most exquisite goose down, crafting them into world-renowned, luxurious bedding products.