The key to this level of collaboration is listening. Listening to the story, and then building customized groupings of positioning visuals that will allow for that story to be concretely identified. Just like perfume - the spirit moves into the space of the mind and imagination, memory is captivated. And people share.
Working with Sniffapalooza cofounders Karen Dubin andÊKaren Adams,ÊGirvin | Seattle, evolved the character of their branding and the structuring of storytelling - looking for ways to enhance their visual presence - and the alignment of the spirit and soul of their enterprise within the fragrance community.
We created a sequence of images which detail how our collaborative development with the Karens led us to each new treatment of the identity. What did we look for? Grace, clarity, luxury, beauty,Êthe calling of sensory experienceÊthat is in each of us.ÊThis sequence depicts the process from opening studies all the way to the completed rendering.
"I alerted everyone to our wonderful new logo. It was very well-received!... Again, thanks so much!!!!"
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